• Liam O'Malley

Dallas Cowboys AR Experience at AT&T Stadium

The Dallas Cowboys launched a touch-screen AR experience that allows fans to pose for a selfie with players. Fans select five Cowboys from a touchscreen. "Once five players have been chosen the screen goes into selfie-mode, at which point the selected individuals will casually walk into the frame as if they’d been waiting off-camera the entire time. These digital renditions will then strike a pose, leaving just enough room at the center for the subject. Fans can then enter their information to share their newly-captured group photo with friends and family on social media." - VR Scout.



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